I’m Lukey B…

From founding (and selling) a media company to driving product strategy at TikTok, I've dedicated my career to defining the cultural zeitgeist by developing and amplifying creatives and brands with a unique point of view.

I am currently working across a number of projects, all of which align with my ethos of championing culture and technology:

• Summit Management, a premium livestreaming agency that owns the end-to-end execution of the live entertainment and live-commerce value chain.

• Consulting for entertainment organisations on technological solutions; including Sounds Australia, APRA AMCOS, Association of Artist Managers, The Annex and others.

• CAST, a membership and advocacy organisation that functions as a connector between entertainment industry buyers and technology startups/scaleups.

• A Guide To..., a Substack for people who want to understand the machinery behind the music industry, not just consume its output.

• IdentifyGenre.com, a free music genre classification tool that cross-references Spotify with multiple music databases to classify artist genres, discover similar artists, and intelligently infer genres when direct data is unavailable.